Known for it's punchy pops of colour, deluxe knitwear and a simple approach to dressing, Elm Lifestyle is a quiet achiever supplying both small clothing boutiques and homewares stores around Australia and New Zealand.
Designed in the relaxed coastal Victorian town of Ocean Grove, Elm's brand mission is simple Effortless, Everyday, Style.
Inspiration is taken from art and homewares and the collection focuses on making those everyday wardrobe choices simple through clean lines, layering knits and easy wearing, straightforward shapes.
Launched as a pure knitwear brand in 2012, Elm has quickly expanded into soft shirting, exclusively designed arty prints and more recently relaxed effortless tees and pants, offering the consumer a versatile collection of co-ordinates.
Elm has an emphasis on flattering all body types so appeals to a broader captive market and has a more timeless fashionability.
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