Rock Your Baby kicked off its mini style revolution in Sydney in 2002 as an offbeat baby wear label. The original aesthetic of the brand was about combining pop culture with bold graphics and an irreverent sense of humour. Rock Your Baby has stayed true to this original concept and continues to gently and humorously shake things up in the world of children's fashion.

Rock Your Baby began life as a t-shirt focused brand for babies up to 2 years of age. Since then Rock Your Baby has grown into a fully-fledged kids' fashion label for children up to 7 years of age. Our graphic driven t-shirts remain a core element of the brand and we are now equally famous for our denim range, which includes jeans, skirts and shorts.

Our denim jeans are styled with plenty of rock n' roll attitude and have developed a cult following amongst the under 8s fashionistas their parents. Our denim jeans are made with the wash and styling of an adult jean combined with the functionality, comfort and durability required for children's wear.

Sisters Caroline Nesbitt and Johanne Walsh are the founders and owners of Rock Your Baby and together continue to design every piece in the range. Rock Your Baby is now available to purchase in stores and online throughout Australia and New Zealand as well as the USA, Great Britain, Belgium, Germany, France, Greece, France, The Netherlands, Spain, Japan, Israel, the UAE and Bahrain.

At Rock Your Baby every piece in our collection is a statement because we firmly believe, even before they can speak, the kids have something to say!

Rock Your Baby since 2002- it's for kids who demand to be noticed!